At Urban You, Modern Beauty and Wellness, we’re all about keeping our customers up-to-date on the latest beauty and wellness trends. With 2021 approaching quickly, we wanted to provide our insight on what trends to look out for this upcoming year. Keep reading for the latest happenings in wellness, beauty, and skincare for 2021.

Wellness Trends

AT HOME FITNESS

The COVID-19 pandemic caused many gyms across the nation to close. In addition, the spread of disease forced many people to reconsider their health and wellness. With that being said, companies began to innovate at-home workout ideas. Brands like Mirror, Peloton, and Daily Burn allow people to get personal training and try almost any workout style from the comfort of their own homes. At home fitness also helps beginners get the benefits of exercise without having to go to the gym, which can be intimidating for many. Virtual, at-home fitness will continue to be a trend throughout 2021.

SNACKABLE WORKOUTS

Working out from home means that getting fit doesn’t require logging longer sessions at the gym. Workdays are more fluid than ever, and people squeeze in a few minutes for a workout wherever they can. Shorter sessions also make virtual workouts more palatable, especially for those who are experiencing a little burnout. There are thousands of YouTube channels that offer these quick works. Check out this comprehensive list of best fitness Youtube channels to find your favorite style.

INTUITIVE EATING

It’s time to ditch counting calories, diets or following an intense cleanse. Intuitive eating is the latest trend that allows you to get back to basics. It’s all about focusing more on the quality of what's on your plate as much as learning to recognize why you reach for certain foods, and how that affects your mood and energy levels when you do. It’s time to learn and respect what your body needs to thrive. Listen to your body about when you are hungry, full and satisfied. Research has shown that approaching meals with this mindset creates sustainable healthy eating patterns.

TOUCHLESS SPA SERVICES

Spa services are a great way to relax and ease some of that extra pandemic-induced stress. Unfortunately, many favorite popular spa services, namely massages, involve a lot of unnecessary and possibly unsafe conduct. In place of a typical massage, people may turn to touchless services in 2021. These may include cryotherapy, compression therapy, salt caves, infrared saunas, and hyperbaric chambers. Urban You offers a variety of safe services, including touchless NuCalm and Shape House Sweat sessions. Even if you don’t feel safe leaving your home, Urban You for Me offers at-home spa services and tutorials that can provide a sense of routine and relief.

STRESS MANAGEMENT

2020 brought a lot of stress and worry, so 2021 is all about de-stressing, boosting serotonin, and maintaining a healthy mindset. At Urban You we offer NuCalm, an all-natural, comprehensive 3-part system which is administered in seconds and takes effect in minutes. NuCalm is proven to relax muscle tension, stimulate serotonin production, improve sleep, and so much more. The benefits will last for hours, so you can own the day! Stop into our Grand Rapids or Northville, MI location to try NuCalm today!

ALTERNATIVE MEATS

The rise of alternative meat is not slowing down, especially as more people learn how limiting meat intake can help the environment. Not only will alternative meat continue to be a trend in 2021, but there will be a variety of options including just-like-the-real-thing chicken and fish products. Not to mention favorites like Beyond Meat and Gardein that remain on the rise. Vegan and plant-based options are expanding, so expect to see more and more of these products both in stores and on restaurant menus this upcoming year.

STEP ASIDE CBD

Without a doubt, the CBD market will continue to grow in 2021 (it’s expected to reach $23.7 billion by 2023). However, the introduction of minor cannabinoids such as CBC, CBG, and CBN will become the latest trend of beauty and wellness products in an effort for brands to differentiate themselves from all the CBD products on the market. Look out for other cannabinoids on the shelf very soon.

SWEAT

Why Sweat!? By continually flushing contaminants out of the dermal layer and bringing fresh nutrients and blood to the surface through sweating, you can naturally refresh and revitalize the appearance of your skin. Sweating also helps to de-stress your body by letting go of stagnate energy. At Urban You, we offer ShapeHouse, sweating is directly linked to weight loss. A typical sweat session can burn between 800-1,600 calories, between the 55 minutes in the bed and the 36-hour metabolic boost that follows. The purifying sweat that results from a FAR infrared session helps to detoxify the mind and body alike by relaxing muscles, eliminating waste, stimulating repair processes, and calming the psyche. After a 55-minute session, sweaters immediately feel refreshed! Available at our Grand Rapids and Northville, MI locations.

PURIFY YOUR AIR

Air pollution is a hot topic right now, but did you know that indoor air quality is often two to five times worse than what’s outside? If not, you’ll be hearing (and thinking) a lot more about this in 2021, as new air-purification technology allows us to assess the quality of the air we breathe. At home air purifiers are trending. It’s time to improve your home’s air quality in 2021.

Beauty Trends

SUSTAINABLE BEAUTY

The personal care industry produces about 120 billion packages every year, a staggering number that has consumers demanding change. Sustainability is on everyone’s mind. Consumers are looking for more sustainable manufacturers, sustainable packaging, and they want to understand the materials brands are using. Not only are brands working to make their packaging sustainable but also are going waterless and becoming more conscious of using ingredients that are planet-friendly in the coming year and beyond.

YOUR SKIN, BUT BETTER

Intense glam is now over. The latest 2021 makeup trend is the natural glow look. "Natural" faces took over the fashion show catwalks this season, with subtly perfected skin and relaxed eyeshadow (if any at all). The makeup trend for 2021 an effortless glow. How do you get that glow? Fake it 'til you make it, even if your skin doesn't naturally gleam. A dewy balm or long-lasting serum will achieve the dewy, glow look just as well

ABOVE-THE-MASK BEAUTY TREATMENTS

Permanent makeup, eyebrow services, lash extensions, Botox, and filler can all be performed safely during 2021. On top of that, you’ll get to flaunt the results even while wearing a mask. More than half of all Americans say they feel more confident when they get regular beauty and grooming treatments. In a time when so much is out of our control, self-care through these above-the-mask services can feel pretty liberating. Even if you can’t get out of the house, Urban You for Me offers skincare treatments that you can perform completely mask free in your own safe space.

STRUCTURED BROWS

Remember the bushy, unkempt brow trend over the past years? That’s over in 2021. Instead of “I woke up like this” brows, the 2020 makeup trend for brows is structured, strong, and polished. Get the look and keep all your hairs in place with brow lamination. Book your appointment today!

COLORED EYELINER

Yup, you heard us right. Bright colored eyeliner was popular in 2020 but in 2021, you’re going to see light colored eyeliner starting to take over your Insta feed. This latest makeup trend is a quick and easy way to add a subtle touch of color to your eyes.

Skincare Trends

AT HOME ROUTINES

We all have our at home skin care routines, but the industry is changing as skincare grows to be more popular than ever in 2021. Skincare is probably one of the biggest, if not the biggest trend of 2021. Urban You For Me created subscription boxes with premium products accompanied by LIVE and on-demand videos featuring skincare experts. Start your Urban You For Me experience with a 15 minute consultation with a licensed estheticians online. We brought the medical spa experience to the comfort of your home! 2020 has shown us at home routines are a huge trend for this upcoming year. Get your first box today!

BY-PRODUCT BEAUTY

Creating less waste will be key in 2021. It is all about repurposing the waste from other processes to create new products. Expect to see coffee grains as scrubs, unsellable fruit and vegetables for extracted actives used in various products in the upcoming years.

BESPOKE SKINCARE

As consumers become savvier, personalized skincare is becoming smarter. In 2021, skincare will be led by technology. Brands are developing different programs to analyze and track your greatest skin concerns. Consumers will have more and more opportunities to customize their skincare products in the future.

We’re so excited for the year ahead and cannot wait to provide our customers the latest and greatest trends of 2021. Check out our modern beauty and wellness services, shop online or book an appointment at one of our locations in Grand Rapids, and Northville, MI.

Sources:

https://www.ft.com/content/2d7dc42d-4c88-4e17-89d3-9bf604fe88b1
https://www.mindbodyonline.com/business/education/blog/5-wellness-trends-watch-2021
https://www.teenvogue.com/story/the-beauty-industry-has-a-plastics-problem
https://www.maybelline.com/makeup-trends/colored-eyeliner
https://www.byrdie.com/best-eyeliner-for-every-eye-color