Getting Serious about Skincare with Rochelle Jacobs
Skincare isn’t just about products – it’s a ritual, passion, and a large part of cultures around the world. For Rochelle Jacobs, her love of natural skincare was passed down by her mother and Persian culture the day she was born.
After establishing a career in business and finance, Rochelle decided to team up with her mother to distribute products made from her grandmother’s original recipes. Now, years later, she’s the founder of Naturally Serious, a skincare brand dedicated to creating natural, clinically tested, ingredient-transparent products.
Rochelle and her cofounder made it a high priority to never include B.A.D ingredients in their products. If you’re not familiar, B.A.D is an acronym for:
B. Banned
A. Ambiguous
D. Debatable
Along with never including B.A.D ingredients, Rochelle also strays away from pollutant formulas and fragrances of any kind. If you’re ready to up your skincare game and take care of your body & the planet, tune into this week’s episode of The Beauty Standard and shop Naturally Serious!
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